My New Outside Blog: What Clients Have Invested In You

What Clients Have Invested In You


When we get the call to go on a listing appointment, we prepare a great presentation.  Aspects of our service are covered from our commitment for marketing to how our experience will enhance their selling opportunity.  The conversation continues to explain that at our risk we assume the costs for varied promotional pieces, staff, etc. all to make this a exceptional experience for them. 

Did we ever step back to consider, if the shoe were on the other foot, what do you invest as a seller to your Realtor? 

  • Faith that they will perform as they have committed.
  • Commitment to keep the home tidy and presentable.
  • Funds allocated towards improvements deemed necessary to best present the home.
  • Belief that they will communicate.
  • Try to obtain feedback on showing and share the information.
  • Communicate with other professionals promoting the home.
  • Work hard to maximize their fullest potential for value.
  • Keep confidences shared.
  • Have coverage if you go out of town and not leave them hanging till you get back.
  • Be the go to person if they should need recommendations for vendors.
  • Properly prepared your value analysis and made good listing price recommendations.
  • Prepared a proper seller cost net estimate for anticipated cost to close.
  • Know the varied mortgages and rules that apply such as FHA if you go past the 1st of the month you will have to pay a whole month's interest on the loan.  Watching the close date.
  • Helping minimizing days on market.
  • Honesty and to make good recommendations.

The listing is not just about the Realtor, the service, the commission earned.  It is about the seller's needs, experience and understanding that by selecting you to represent them the seller have a lot invested, a stakehold in the relationship as well.

Comment balloon 7 commentsConnie Goodrich • January 20 2011 05:38PM



Good Article. Those are all good points that the seller should reconize.  Maybe we should have them sign a contract with these points on it?

Posted by Ronald S. Accornero (OC Signature Properties) over 8 years ago

Thanks Connie for reminding us of the reverse point of view. As we go about doing all the tasks that come with listing a home, we sometimes forget that the sellers have invested their trust in us too, and good communication helps to reassure them that their trust has been well placed. 

Posted by Brenda Whitman, Live in Laramie Real Estate, Broker/Co-Owner, Laramie, Wyoming (Live in Laramie Real Estate, Laramie, Wyoming) over 8 years ago

Good post Connie.  It is good to remind ourselves about the service we owe the seller.  They expect us to take over, we are the professional.

Posted by 'The Diamond Group' 'A Cut Above The Rest', Lubbock Texas Real Estate (The Diamond Group @ Keller Williams) over 8 years ago

Ronald - like the sellers trust us I trust them to fulfill all they say they will do to get their home sold.

Brenda - We just hear about us and our duties, we need to keep in mind it really is about our clients and what we need to do to make this the best moving experience.

Elizabeth - as always, thanks for the visit!  We do owe them the very best.

Much appreciation to all for your time to stop by.

Posted by Connie Goodrich, CRS ABR (McKinney Realtor)Texas (Keller Williams Realty) over 8 years ago

My belief is ALWAYS about the clients needs first Connie. I am their advocate and I want to make that clear in their mind. Listening to them is so important too. This is a great list of reminders for all real estate professionals.

Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, (Home Star Staging) over 8 years ago

Hi Connie,

Wonderful points to make. It IS all about them, and THEY are the reason for our business!

all the best... cold down there today? Sure is here!

Posted by Bill Saunders, Realtor®, (Meyers Realty) over 8 years ago

I believe that’s why a buyer’s rep agreement is necessary. It’s an agreement between the employer (client) and the employed (real estate agent). It’s not a one-way relationship.

Posted by Jim Frimmer, Realtor & CDPE, Mission Valley specialist (HomeSmart Realty West) over 8 years ago