When we get the call to go on a listing appointment, we prepare a great presentation. Aspects of our service are covered from our commitment for marketing to how our experience will enhance their selling opportunity. The conversation continues to explain that at our risk we assume the costs for varied promotional pieces, staff, etc. all to make this a exceptional experience for them.
Did we ever step back to consider, if the shoe were on the other foot, what do you invest as a seller to your Realtor?
- Faith that they will perform as they have committed.
- Commitment to keep the home tidy and presentable.
- Funds allocated towards improvements deemed necessary to best present the home.
- Belief that they will communicate.
- Try to obtain feedback on showing and share the information.
- Communicate with other professionals promoting the home.
- Work hard to maximize their fullest potential for value.
- Keep confidences shared.
- Have coverage if you go out of town and not leave them hanging till you get back.
- Be the go to person if they should need recommendations for vendors.
- Properly prepared your value analysis and made good listing price recommendations.
- Prepared a proper seller cost net estimate for anticipated cost to close.
- Know the varied mortgages and rules that apply such as FHA if you go past the 1st of the month you will have to pay a whole month's interest on the loan. Watching the close date.
- Helping minimizing days on market.
- Honesty and to make good recommendations.
The listing is not just about the Realtor, the service, the commission earned. It is about the seller's needs, experience and understanding that by selecting you to represent them the seller have a lot invested, a stakehold in the relationship as well.