My New Outside Blog: World's Best in Sales - We Can Learn A Few Lessons

World's Best in Sales - We Can Learn A Few Lessons


Break out the milk because is it the cookie invasion time.  The time of year that I cave to my weakness and buy, buy from those Girl Scouts.  Those gosh darn and I blame my spring 5 pound gain to Girl Scouts!

We are bombarded at the front of the grocery store & movie rental entrances.  Tables of neatly stacked cookie boxes, catchy signs, sweet young ladies dressed in uniform and even some dressed as cookies politely solicit your business as you come within hearing distance.  Heck you are reaching in your wallet as you approach for those affordable cookies that are well priced and for such a good cause.

They are tops in sales and we just can't refuse.  We can learn much from those natural sales young ladies.

  • Don't be afraid to ask for the business.
  • Dress well and appropriate.
  • Bring your enthusiasm & smile.
  • Promotional material should be well displayed.
  • Directional signs to lead you to the location.
  • Be creative.  Although I don't recommend dressing in costume you should think outside the box (pun intended).
  • Strike while the customer is hot.  One young lady said after I told her I would buy on my way out ... the store said it was just fine to go in with the cookies, they won't charge you again!
  • Be consistent.  The booths are up every weekend during the month in those locations.  I know when I can replenish my supply. They always arrive in March!
  • Seek referrals & Offer more service - oh, do you need any for other family members, neighbors?  Be sure to tell everyone we are here!
  • Offer a product that is sought after, appreciated.  Go after the business that you know will gain results!

In the Girl Scout creed are words to center your business - "To Help People at All Times".  Lessons from the Girl Scouts can help make us tops in our business.



Comment balloon 35 commentsConnie Goodrich • March 17 2011 07:52AM


I like the fact that I'm not tempted to eat my proffits, cookies are my weakness.  Thanks for the reminders.

Posted by Joe Kenny, Better Than Your Average Joe (Realty Executive Midwest) over 8 years ago


You're absolutely right - the Girl Scouts do a GREAT job!  As a (many years ago) past cookie mom, with stacks of cases in the dining room during the cookie season, I've finally managed to NOT eat the cookies.  I buy my (grown) children each a box of their favorites, and give them to them UNOPENED!

Best regards, Gretchen

Posted by Gretchen Conley, Howard County MD Real Estate (Long & Foster Real Estate, Inc.) over 8 years ago

I have learned over the years to pay for a box or two but let the scouts keep the cookies.  The last thing I need in my posession is a box full of sweet goodies of which I could easily consume an entire box in one day without a hitch. 


Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley,, MD & VA Homes and Real Estate) over 8 years ago

Good Morning Connie. Great parallel with our worlds. If we put half as much energy and thought into our businesses as the Girl Scouts we would be number one in our area.

Posted by Randy Ostrander, Real Estate Broker, Serving Big Rapids and West Central MI (Lake and Lodge Realty LLC ) over 8 years ago

Connie, what you say about the Girl Scouts and their marketing is so true!  Now if we could only be as cute and lovable as them it would be hard to be turned down for our listing presentations!

Posted by Bruce Walter (Keller Williams Realty Lafayette/West Lafayette, Indiana) over 8 years ago

Good Morning and Happy St. Patrick's Day to all.  I thought it would be fitting to highlight those darling young ladies in green uniforms today.

Joe - Great add to my post!  Watching your profits and protecting wise use is very important in our business.

Gretchen - thanks for your visit and I was a girl scout for many years as well and pushed those cookies.  Back then we did it door to door and felt safe, now days best do as many in our do, store frontage attack.  You have will power to not open.

Lenn - very smart on your part.  Actually at the tables is a donation you can do to the food pantry and shelters.  You buy and then they place your purchase in the sack to deliver.  Very wise and again nice outreach. 

Randy - my thoughts exactly .. effort and results!

Bruce - Aren't they all just darling, big eyes just giving you that special look ... cannot say no!

Much appreciation for your visit to my post and thank you for your comments!


Posted by Connie Goodrich, CRS ABR (McKinney Realtor)Texas (Keller Williams Realty) over 8 years ago

Great post!!  I love this time of year and can never say no to these little salespeople.  You are right, we can learn a lot from them!

Posted by Cindy Edwards, CRS, GRI, PMN - Northeast Tennessee - 423-677-6677 (RE/MAX Checkmate) over 8 years ago

Cindy - I love their darling ways and every time I just dive in my wallet and another $3.50 goes to the cause.  I reflect on my cookie peddling days and there goes another box into my hands!  Thanks for your visit and Happy St. Patrick's Day to you!

Posted by Connie Goodrich, CRS ABR (McKinney Realtor)Texas (Keller Williams Realty) over 8 years ago

It is that time of year.  See them outside the grocery store, and many boxes up here at the office.

Posted by Richard Weeks, REALTOR®, Broker over 8 years ago

Top of the Morning to you,  Put all these girls together and see what happens, lots of sales!  May the Irish Luck be with you today.

Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) over 8 years ago

Richard - yes, people buy and fill our kitchen with boxes for all to consume.  Yet, more temptation around!

Will - good morning to you too!  May this day be filled with luck in your direction as well!  Big slumber party of girls and killer sales volume!  A few giggles I imagine too. 

Thanks for your visit ... Happy St. Patrick's Day!

Posted by Connie Goodrich, CRS ABR (McKinney Realtor)Texas (Keller Williams Realty) over 8 years ago

We contribute each year and I always end up eating more than I should...sooo good and for a good cause right?  LOL

Posted by Kristin Johnston - REALTOR®, Giving Back With Each Home Sold! (RE/MAX Realty Center ) over 8 years ago

Connie, I had seen something along this line of being superstar in sales awhile back with the girl scout cookie salesperson traits and if you look at their TOP performers it is amazing what they do each year. We can all learn valuable lessons from this for our own careers and know also we are more than just real estate customer service people but real estate SALES people. I buy all the flavors, I can't help myself.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) over 8 years ago

Connie - Good grief!  Don't even get me started on those adorable little devils that entice me to buy those delicious cookies that I don't need but get them anyway.  Definitely something to be said for their sales tactics too.

Posted by Donne Knudsen, CalState Realty Services (Los Angeles & Ventura Counties in CA) over 8 years ago

Once a girl scout always a girl scout only nowadays my husband buys more cookies than I do...happy Paddy's day.Irish clipart

Posted by Teral McDowell (Referral Patners LLC) over 8 years ago

Connie - I absolutely love this paralell! I try my best to avoid eye contact with them b/c I know if they look at me with those hopeful little eyes that I can't say NO. Great feature, girl!

Posted by Kim Dean, d + b real estate, McKinney, TX REALTOR Broker/Own ( over 8 years ago

Connie- Happy St Patricks' day and I don't mean to rain on your parade- however- I will never ever buy Girl Scout cookies. I fully support the Boy Scouts though. I was  Girl Scout but that was way before they supported ideals that I am no in alignment with. I just met 3 Girl Scout leaders who changed over to 4-H with their entire troops because of the new leader manuals and where a huge part of the Girl Scout cookie money goes to support. Katerina

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) over 8 years ago

You are SOOOO right! When I helped my daughter with her sales this year it inspired me to get out and go door knocking for my own business!! I just came home from walking 100 houses with flyers in hand, met some people... and now have some thank you notes to write, am hoping to have some clients ready, willing and able shortly!

I was a scout, have been a Brownie leader and am now a support person to my daughter's troop...       I LOVE Girl Scouts & I am saddened to hear others don;t support the ideals that they provide to girls of all ages, everywhere!


Posted by Erika Madsen, Fathom Realty - Southeast Valley District Director (Fathom Realty) over 8 years ago

Ah that brings back the memories, me in my brownie uniform, hair in pigtails, those dorky knee socks and my badge with all the patches. I was irresistably cute back in the day, and I raked in the cookie sales like crazy. To bad it wouldn't work like that now in real estate. Oh and the cookies were good too!

Posted by Rosalie Evans, The Evans Group, Sioux Falls, SD Homes For Sale (Meritus Group Real Estate) over 8 years ago

Those Thin Mints are my nemesis.  Good thing they only show up once a year!  This is a wonderful post - love the upbeat image.  If you have a great product, a great company, and a great attitude, the rest should be easy.

Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) over 8 years ago

Nice post if everything was as sweet as thin mints life would be great. I wouldn't mind being paid in cookies for a weekend. The girl scouts have it down. Brand awareness for sure.

Posted by John Saari, "The Mortgage Buddy" over 8 years ago

WOW, Connie, another FEATURE!  CONGRATULATIONS!  I love the thin mints too.  This is one of those feel good attitude it! 

Posted by Barbara Hensley, Homes for Sale in Rockwall County, Texas (RE/MAX Properties) over 8 years ago


Who hasn't had one of those girl scout cookies.  Isn't that the point of sales?  g

Posted by Cherise Selley, Colorado Springs Realtor (Selley Group Real Estate, LLC) over 8 years ago

You are so right on!  Those girl scouts will grow up to be great realtors!

Posted by Joy Daniels (Joy Daniels Real Estate Group, Ltd.) over 8 years ago

Hi Connie, congratulations on a great post and happy that it was featured.  Very deserving!

Posted by Judith Parker, CRS, GRI, CMRS, Charlotte, NC (ProStead Realty) over 8 years ago

I vividly remember a girl scout coming to my door selling cookies as her Mom sat out in the car at the street watching. The little girl was about 7 years old, and hung her head down, and swayed back and forth, as she mumbled "Would you like to buy some Girl Scout cookies sir?" I thought I had skirted her by saying "I'm sorry, but I don't have any money." She quickly replied "That's okay sir, since you don't have to pay until I deliver them to you!" I knew I was dead meat, so I ordered a few boxes...  

Posted by Alan Kent, Lake Oconee Real Estate (Keller Williams Realty Lake Oconee ) over 8 years ago

Hi Connie,

Their marketing and product is genius.  We buy more than we should.  I have 2 boy scouts and the girls scouts are all the envy with these delectable and lucrative goodies.  Tagalongs rule!

Posted by Michael Dagner, Your Denver Homes Realty Expert (Brokers Guild Classic) over 8 years ago

Connie -  I had never considered Girl Scouts or their cookies in this light, but you're so right.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 8 years ago

The places that we can learn valuable lessons from.

Posted by William James Walton Sr., Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) over 8 years ago

The tasty little sugary cakelets sure don't hurt them either!

Posted by Sarasota & Manatee Counties FL, - Listings In Paradise (SaraMana Properties - over 8 years ago

Girl Scouts have built in Referral partners! Their friends, families and neighbors are always promoting them and want them to be successful. How often do we ask people to promote us? Not enough!

Posted by Kathy Smiley, Westlake Village, CA - "Making YOU Smile!" (Rodeo Realty ~ Fine Estates Westlake Village) over 8 years ago

That's a great connection you made between the selling techniques of the girl scouts and techniques I wish more salespeople working for me had.

I'm still laughing over the "...the store said it was just fine to go in with the cookies, they won't charge you again" line.  Even though it's a really good point, it really is funny.  That girl has some ambition.

It's amazing how much we can learn from the people surrounding us...our neighbors, the children, and even people we do not necessarily like.  There is a good opportunity for all of us to learn.  How good a job are we taking advantage of these opportunities around us?

Posted by Chris Wechner (CW Health Inc) over 8 years ago

If you don’t like cookies (I don’t; I prefer cakes and pies), support your local Girl Scouts by paying for a box of cookies and letting them keep the cookies to sell again. It’s called a donation!

Posted by Not a real person over 8 years ago

I don’t eat cookies, preferring cakes and pies. However, I have donated some money to the young ones whenever possible. And you're right, they are persistent and consistent (as someone I know dearly always tells me to be).

Posted by Jim Frimmer, Realtor & CDPE, Mission Valley specialist (HomeSmart Realty West) over 8 years ago

Connie ...Very good outline ....and being direct is a great way ....!!!

Posted by San Antonio Texas New Homes for Sale, Berkshire Hathaway HomeServices Hill Country ( over 8 years ago